Some
people have realized significant revenue from linear income jobs,
however it is necessary for them to be on the job in order
to earn those dollars. By contrast, most wealthy people have searched
for, and discovered, how to escape the traditional confines of linear
income by leveraging the time, energy and talents of others. This
allows them the freedom to develop new and creative ideas and to plan
ways to increase their business.
The
enormously wealthy and successful John Paul Getty once said "I would
rather have one percent of the efforts of a hundred people than a
hundred percent of my own efforts." (Secrets of Creating Wealth) Richard Poe, the author
of Wave 3 The New Era in Network Marketing, defines Network Marketing
as any method of marketing that allows independent sales representatives
to recruit other sales representatives and draw commissions from the
sales of those recruits.
The
power of leveraging the efforts of others is reflected in the geometric
growth that occurs in the development of an individual's organization
or network and for that reason Relationship Marketing is often referred to as
Network Marketing.
A
question that has been asked by sales people for decades is what would
you rather have, $1,000,000 or a penny that doubles every day for
a month? The right answer is not always apparent, but the geometric
growth of that penny will cause it to multiply to over 21 million
dollars in just 31 days.
When
you recruit others into your organization you begin to create a synergistic
effect in your business and to significantly expand your income potential.
Herein lies the entrepreneurial excitement that draws people into
Network Marketing.
Network
Marketing gained popularity in the late sixties and has grown consistently
ever since. Some Network Marketing companies have been in business
for over thirty years. One company that comes to everyone's mind is
Amway, an organization that generated in excess of 6 Billion in annual
sales in 1999, and is estimated to have over one million independent
representatives nationwide. Other successful Network Marketing companies
include Herbalife, Mary Kay and NuSkin to name just a few.
Over
the years, millions of people have reaped the benefits of being in
their own business and have improved the quality of their lives. In
fact, many traditional companies such as AT&T, MCI, IBM, Cellular
One, Colgate, Palmolive, Coca Cola, Panasonic and Avon are now utilizing
Direct Sales to achieve a broader customer base. Network Marketing
is a multi billion-dollar industry involved in the direct distribution
of information, products and services by independent company representatives
or distributors. According to the Wall Street Journal, Network Marketing
is the means by which 50% to 60% of all goods and services will be
distributed in the next few years. This is evidenced by the decline
of many large well-established retail stores. Today, Network Marketing
is a $50 Billion dollar industry with over seven million people involved
as representatives of thousands of Network Marketing companies. Network
Marketing represents the most powerful method of distributing products
and services available today and for the next millennium.
